As we would design a classic website organized by pages, we conceived an entire house organized by floor, each one giving access to a different category of immersive space and information. The ground floor featured live updates during the Olympics; the 1st floor opened onto every brand's world and role in the partnership; the 2nd floor was dedicated to the sponsored athletes; and the rooftop revealed the torch relay.

Much of our work involved recreating an exact replica of each product's craftsmanship; down to the screws, the patterns, the leather textures. Every detail was treated with the same level of attention. It was a kind of Virtual Craftsmanship: understanding the structure and process behind each piece in order to recreate it digitally.

Once the virtual experience was complete, we brought it to life through a physical interactive installation, presented at two major events: Vivatech 2024, Europe's biggest tech event, and Club France at Paris La Villette, where French supporters gathered to celebrate the winning athletes. Both events helped amplify our KPIs and boost engagement with the experience.