A worldwide campaign launched on social media to celebrate the collaboration between the fashion house and the iconic shoe brand. Five exclusive pieces of art were released as NFTs, auctioned off with all proceeds donated to charity. Each piece was a digital replica of the original shoes created for Egonlab's first-ever show at Paris Fashion Week, a tribute to craftsmanship reimagined for the digital age.
Credits : Luc Miramont (Creative Director, 3D artist)
William Losik (3D Art Director)
Agency : Cosmic Shelter
Client : Egonlab, Crocs